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董宇辉成「新闻女王」,东方甄选危局难解
但东方甄选并非高枕无忧,董宇辉的流量反噬效应给直播带货业务蒙上一层阴影,多渠道平台策略以及自营APP业务也并不如设想中美好,能否不断突破直播带货新边界,或许也是资本衡量东方甄选的市场价值标准之一。
财报显示,截至今年5月31日,东方甄选整体自营品及直播团队人数达到1103人,其中供应链和产品团队达346人,配比大约是3。 -
腾讯all in派对大战,还没开打先被“缴枪”?
可以说,《元梦之星》正面对抗《蛋仔派对》,要面对的是一年多时间所建立起来、成熟牢固的用户生态,这似乎是事倍功半之局,明智的出路不在于“挖蛋仔玩家”,而是去吸引那些没尝试过派对游戏的玩家,即没被蛋仔打动、触达的那部分潜力用户。
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UGC内容生态成为关键护城河
元梦是否能突破内容瓶颈
从《糖豆人》对标《蛋仔派对》推出编辑器激活玩家生态,《鹅鸭杀》辉煌三个月后归于平淡中不难发现,正因为派对游戏的出发点是用户社交行为,谁的内容生态更具张力,谁就能在同类竞争中站稳脚跟。 -
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